Women's sneakers sales increased 37% last year, while high heels fell 11% during the same period. As consumer taste move away from conformed and...Keep Reading →
Your mobile ad spend has a greater effect on your business’s performance than you think. Don't lose out.
Kiip just launched a new Self-Serve dashboard!
The new dash enables brands of all sizes to boost customer acquisition efforts, generate leads and drive more sales. It streamlines campaign creation at Kiip and enables advertisers to reach target demographics in all-new ways.
We're heading to SXSW! Come see our awesome session on Sunday March 15th at 5PM at the Austin Convention Center 18ABCD.
Brian Wong is presenting a study on consumer engagement in connected devices, all backed by data from a biometric study. Check out the description below.
Kiip and MasterCard are partnering to launch a new app: MasterCard’s Priceless Surprises. Priceless Surprises is MasterCard’s venture into a new category of mobile loyalty. It empowers MasterCard to add excitement to everyday actions, by harnessing Kiip Platform.
There’s a new initiative that’s taking the advertising world by storm.
Meet the Mobile-First Consortium, or MFC for short. It recognizes areas where mobile advertising falters; mainly, that there’s a lack of cohesive data standards, key performance indicators (KPIs), creative specifications and a common mobile vocabulary. This leads to a...
Here’s what you may have missed during your Halloween-induced sugar coma.