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Hope you had a restful holiday, Kiipers! We’re already busy gearing back up for the new year. But before we get there, here’s a recap of our accomplishments prior to the calendar starting over.
There’s a new initiative that’s taking the advertising world by storm.
Meet the Mobile-First Consortium, or MFC for short. It recognizes areas where mobile advertising falters; mainly, that there’s a lack of cohesive data standards, key performance indicators (KPIs), creative specifications and a common mobile vocabulary. This leads to a...
Say you’re having a conversation with your neighbor. You get on the subject of politics; you lean one way and he leans the other. You’re trying to sell him on your views, but instead he ignores you. Frankly, he finds what you’re saying annoying. What’s your initial reaction? Most people would speak louder.
This is the current state of mobile...
When it comes to mobile advertising, success is about engagements, not impressions.
Engagements build stronger relationships between brands and consumers. They enable brands to create successful loyalty programs, developers to increase user retention and consumers to have better experiences.
However, the persona of mobile engagements is...
There have been two interesting articles recently about mobile shopping, particularly around the holiday season. The posts had all the usual facts about how mobile is growing, marketers need to build native apps, etc – the things we’ve all heard before. But there was one part of the analysis that jumped out: 84 percent of smartphone shoppers...
If you’re in Germany, drop by dmexco in Cologne this week, on September 10th and 11th. dmexco is a digital marketing conference that connects the digital economy.
Kiip CEO Brian Wong will be there in-person, discussing moments, advertising and the future of the industry. It’s an event you won’t want to miss.
Workouts are about to get a lot more rewarding: Kiip is delighted to welcome leading fitness-tracking app RunKeeper to its moment-based rewards platform.