Insight of the Week: Travel Motivation

Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But...

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Posted on by Brionna Lewis, Digital Marketing Associate

Once again, the holidays season is upon us. The seemingly joyous stretch of time between Halloween and New Year can be festive for many. But for some people, it can be a time of high-stress, anxiety and pure annoyance. Over 20,000 users responded to our survey to give their two-cents on holiday inconveniences. And we heard them! To ease the...

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Posted on by Emily Hodges, Marketing & Strategy

When we know that mobile use grows 58% year over year, apps account for 89% of mobile time, and consumers spent over $12.65 billion via mobile devices during 2015’s holiday season —it’s obvious why companies are paying more and more attention to their mobile strategies.

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Posted on by Maria Breaux, Marin Software

When it comes to shopping ads, Q4 and mobile go together like thumbs on a small screen (literally).

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Posted on by Brionna Lewis, Digital Marketing Associate

Summer vacation is just getting started, but back-to-school advertising plans are already under way. Moments are a unique and effective way to target moms this year with your back to school campaigns. Kiip has 3 strategic mobile moments ideal for reaching busy moms in the apps they use everyday — encouraging and inspiring them to shop your...

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Posted on by Brionna Lewis, Digital Marketing Associate

All trends are leaning towards mobile-first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile-first, including your marketing strategy. Chances are you’ve at least started thinking about how your brand is going to leverage the mobile space. But are...

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Posted on by Brian Wong, CEO

It’s likely that when you opened a news app sometime this week, you saw a headline screaming how “Ad blocking is going to destroy mobile!” These articles are hard to avoid; they’re ubiquitous.

If you’re a brand, or work directly with brands, don’t be alarmed. Mobile may be the main key to your digital strategy, or perhaps its newest proponent....

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Posted on by Brittany Fleit, Marketing Lead

Every brand on earth is worried about how to remain relevant. Whether that means switching up tactics to market to millennials or updating your strategy for a mobile audience, we’re not going to lie – there’s a lot that can make you worry.

Luckily, there’s a way to future-proof your brand and stay relevant for the next generation of consumers...

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Posted on by Brian Wong, CEO

At Kiip, we talk a lot about the “achievement moment”.

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Posted on by Brittany Fleit, Marketing Lead

At Kiip, we started with mobile games. Unfortunately, we now often get stuck in the box of “in-game advertising.”

Don’t get us wrong; we’re great at reaching gamers. But we’re not limited in our scope. For years, we’ve been live in over 3,000 games and apps ranging across all verticals.

Many brands find themselves in a similar predicament,...

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