Online v In-Store Retail Shopping
This month’s report takes a deep dive into what makes retail shoppers tick.
- What are the main hesitations to online shopping?
- How do online shoppers differ from those that prefer in-store?
- What do consumers look for in a shopping experience?
- Does the day of the week impact whether a consumer spends online...
How are shoppers approaching the holiday sale season? Is Black Friday still king, or has Cyber Monday taken the crown? How are shoppers leveraging their mobile devices to ensure they’re getting the best deal possible? We turned to the Kiip network to find out.
China just had its biggest shopping day of the year: Singles Day.
A little background about the holiday. Singles Day was invented in the early 90s by college students as an anti-Valentine’s Day celebration. It began as a way for the unattached to treat themselves Tom Haverford- and Donna Meagle-style, and has since blown up to be the world’s...