Kiip Launches Executive Blockchain Council to Address Issues of Transparency, Efficiency, and Performance in Digital Advertising

We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to...

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Posted on by Katie Kerr, Marketing & Branding
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Posted on by Katie Kerr, Marketing & Branding
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Posted on by Brionna Lewis, Digital Marketing Associate

Everyone in the mobile advertising industry is going crazy over programmatic buying. While it brings tremendous opportunity and efficiency to ad buying, it also has significant limitations that aren’t often discussed. We decided to break down some of the pros and cons, the hits and misses of programmatic ad buying.

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