Insight of the Week: Travel Motivation

Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But...

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Posted on by Lauren Farricker, Marketing & Consumer Insights

How are shoppers approaching the holiday sale season? Is Black Friday still king, or has Cyber Monday taken the crown? How are shoppers leveraging their mobile devices to ensure they’re getting the best deal possible? We turned to the Kiip network to find out.

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Posted on by Mike Parrone, Sales Development & Strategy

Holiday shopping begins early. In fact, 58% plan to finish their Holiday shopping before December. Who are consumers shopping for and how much are they spending? Check out the August M.I.C. Drop to find out!

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Posted on by Mike Parrone, Sales Development & Strategy

Summer has just begun, yet nearly 1 in 3 parents plan to start their back to school shopping as early as July. In this month's M.I.C. Drop, discover how to engage these early shoppers and activate on the mobile moments that trend for back to school.

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Posted on by Brionna Lewis, Digital Marketing Associate

The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.

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Posted on by Brionna Lewis, Digital Marketing Associate

The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.

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Posted on by Brionna Lewis, Digital Marketing Associate

Most people don't realize that Back-to-school season is the second largest retail holiday, but it clocks in at $828B in sales, with parents spending an average of $606 dollars this year. It accounts for 68% of Q3 sales, and so if you're a brand that caters towards the back-to-school crowd, you should really bring your A-game.

The majority of...

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Posted on by Emily Hodges, Marketing & Strategy

We're four months out from the holiday season, yet in the ad industry we all know that brands are already plotting out their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the year.

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Posted on by Maria Breaux, Marin Software

When it comes to shopping ads, Q4 and mobile go together like thumbs on a small screen (literally).

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Posted on by Brionna Lewis, Digital Marketing Associate

Summer vacation is just getting started, but back-to-school advertising plans are already under way. Moments are a unique and effective way to target moms this year with your back to school campaigns. Kiip has 3 strategic mobile moments ideal for reaching busy moms in the apps they use everyday — encouraging and inspiring them to shop your...

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