Posted on by Brionna Lewis, Digital Marketing Associate

Summer vacation is just getting started, but back-to-school advertising plans are already under way. Moments are a unique and effective way to target moms this year with your back to school campaigns. Kiip has 3 strategic mobile moments ideal for reaching busy moms in the apps they use everyday — encouraging and inspiring them to shop your...

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Posted on by Brittany Fleit, Marketing Lead

China just had its biggest shopping day of the year: Singles Day.

A little background about the holiday. Singles Day was invented in the early 90s by college students as an anti-Valentine’s Day celebration. It began as a way for the unattached to treat themselves Tom Haverford- and Donna Meagle-style, and has since blown up to be the world’s...

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Posted on by Brittany Fleit, Marketing Lead

There have been two interesting articles recently about mobile shopping, particularly around the holiday season. The posts had all the usual facts about how mobile is growing, marketers need to build native apps, etc – the things we’ve all heard before. But there was one part of the analysis that jumped out: 84 percent of smartphone shoppers...

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Posted on by Brittany Fleit, Marketing Lead

As the holiday season approaches, brands race to offer consumers the biggest sales and exclusive offers by advertising everywhere from bus stops to commercials. Consumers are flooded with message after message, as they commute to work, browse the web and turn on the TV.

There is one place, however, where brands should concentrate their efforts....

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