Kiip Launches Executive Blockchain Council to Address Issues of Transparency, Efficiency, and Performance in Digital Advertising

We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to...

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Posted on by Brian Wong, CEO

Say you’re having a conversation with your neighbor. You get on the subject of politics; you lean one way and he leans the other. You’re trying to sell him on your views, but instead he ignores you. Frankly, he finds what you’re saying annoying. What’s your initial reaction? Most people would speak louder.

This is the current state of mobile...

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Posted on by Brittany Fleit, Marketing Lead

China just had its biggest shopping day of the year: Singles Day.

A little background about the holiday. Singles Day was invented in the early 90s by college students as an anti-Valentine’s Day celebration. It began as a way for the unattached to treat themselves Tom Haverford- and Donna Meagle-style, and has since blown up to be the world’s...

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Posted on by Brittany Fleit, Marketing Lead

There have been two interesting articles recently about mobile shopping, particularly around the holiday season. The posts had all the usual facts about how mobile is growing, marketers need to build native apps, etc – the things we’ve all heard before. But there was one part of the analysis that jumped out: 84 percent of smartphone shoppers...

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Posted on by Brian Wong, CEO

Mobile video has has taken over modern advertising in a blaze. The problem is that most people are doing it wrong.

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Posted on by Brittany Fleit, Marketing Lead

Hey Kiipers!

If you’re in Germany, drop by dmexco in Cologne this week, on September 10th and 11th. dmexco is a digital marketing conference that connects the digital economy.

Kiip CEO Brian Wong will be there in-person, discussing moments, advertising and the future of the industry. It’s an event you won’t want to miss.

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Posted on by Brittany Fleit, Marketing Lead

If marketing wants to keep up with the shrinking attention span, it needs to adapt or die.

Statistic Brain released a report in 2013 that cites the average human attention span as eight seconds, down from 12 seconds in 2000. To put that in perspective, a goldfish’s attention span clocks in at nine seconds.

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Posted on by Brittany Fleit, Marketing Lead

With the I/O and WWDC conferences recently behind us, Google and Apple have revealed their advances in the realm of smart devices. More specifically, they’re vying for your loyalty in a war over connected cars and homes.

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