As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to...Keep Reading →
Say you’re having a conversation with your neighbor. You get on the subject of politics; you lean one way and he leans the other. You’re trying to sell him on your views, but instead he ignores you. Frankly, he finds what you’re saying annoying. What’s your initial reaction? Most people would speak louder.
This is the current state of mobile...
China just had its biggest shopping day of the year: Singles Day.
A little background about the holiday. Singles Day was invented in the early 90s by college students as an anti-Valentine’s Day celebration. It began as a way for the unattached to treat themselves Tom Haverford- and Donna Meagle-style, and has since blown up to be the world’s...
There have been two interesting articles recently about mobile shopping, particularly around the holiday season. The posts had all the usual facts about how mobile is growing, marketers need to build native apps, etc – the things we’ve all heard before. But there was one part of the analysis that jumped out: 84 percent of smartphone shoppers...
Mobile video has has taken over modern advertising in a blaze. The problem is that most people are doing it wrong.
If you’re in Germany, drop by dmexco in Cologne this week, on September 10th and 11th. dmexco is a digital marketing conference that connects the digital economy.
Kiip CEO Brian Wong will be there in-person, discussing moments, advertising and the future of the industry. It’s an event you won’t want to miss.
If marketing wants to keep up with the shrinking attention span, it needs to adapt or die.
Statistic Brain released a report in 2013 that cites the average human attention span as eight seconds, down from 12 seconds in 2000. To put that in perspective, a goldfish’s attention span clocks in at nine seconds.