As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to...Keep Reading →
There’s a new initiative that’s taking the advertising world by storm.
Meet the Mobile-First Consortium, or MFC for short. It recognizes areas where mobile advertising falters; mainly, that there’s a lack of cohesive data standards, key performance indicators (KPIs), creative specifications and a common mobile vocabulary. This leads to a...
Say you’re having a conversation with your neighbor. You get on the subject of politics; you lean one way and he leans the other. You’re trying to sell him on your views, but instead he ignores you. Frankly, he finds what you’re saying annoying. What’s your initial reaction? Most people would speak louder.
This is the current state of mobile...
If you haven’t heard the news yet, we partnered with RunKeeper to provide rewardable workouts!
When people learned they could receive discounts on Pebble Watches and free samples from Quaker, Secret and more, well, they went a little crazy.