Kiip Launches Executive Blockchain Council to Address Issues of Transparency, Efficiency, and Performance in Digital Advertising

We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to...

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Posted on by Brittany Fleit, Marketing Lead

Mobile ads haven’t evolved much from their desktop counterparts in over five years. Banner ads remain tiny – a serious disadvantage on mobile’s smaller screens – and most mobile ads lack creativity.

In the last year, however, everything has begun to change as shiny new models overtake old formats. Advertising has shown some monumental shifts....

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Posted on by Brittany Fleit, Marketing Lead

If marketing wants to keep up with the shrinking attention span, it needs to adapt or die.

Statistic Brain released a report in 2013 that cites the average human attention span as eight seconds, down from 12 seconds in 2000. To put that in perspective, a goldfish’s attention span clocks in at nine seconds.

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