Mobile ads haven’t evolved much from their desktop counterparts in over five years. Banner ads remain tiny – a serious disadvantage on mobile’s smaller screens – and most mobile ads lack creativity.
In the last year, however, everything has begun to change as shiny new models overtake old formats. Advertising has shown some monumental shifts....
If marketing wants to keep up with the shrinking attention span, it needs to adapt or die.
Statistic Brain released a report in 2013 that cites the average human attention span as eight seconds, down from 12 seconds in 2000. To put that in perspective, a goldfish’s attention span clocks in at nine seconds.