We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to...Keep Reading →
There’s a new initiative that’s taking the advertising world by storm.
Meet the Mobile-First Consortium, or MFC for short. It recognizes areas where mobile advertising falters; mainly, that there’s a lack of cohesive data standards, key performance indicators (KPIs), creative specifications and a common mobile vocabulary. This leads to a...
Here’s what has been happening with Kiip over the last month.