How partnering with Kiip gave one Lifestyle App eCPMs and engagement rates that shattered the industry average.
A Lifestyle App needed a partner that would not only deliver incremental revenue and a high fill rate, but also provide a complimentary and non-intrusive ad experience for its loyal audience.
By partnering with Kiip, the Lifestyle App was able to:
- Drive revenue and an eCPM of $20.73, compared to an industry average eCPM of $5.
- Generate an interstitial ad engagement rate of 14% -- nearly 3x the industry standard.
- Monetize without compromising the user experience.
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