Kiip's data is first-party sourced from our 10K apps. Millions of our device IDs are linked to an email address, which maps data to a verified user and maximizes cross-device opportunities.
We take on multiple roles througout the day – from "professional” to "parent" to "culinary enthusiast". Kiip's data is bred from in-app actions, ensuring we see you based on the hat you're currently wearing.
Sourced from the consumer’s #1 device, as opposed to a url, cookie, header bid or single source, mobile-first data offers the most complete, current and actionable view into consumer behavior for marketers.
With our pre-built audiences, you can make the most of our data right from the start.
Each of our audience segments falls into one of these four categories:
Includes mobile actions
Includes topics and verticals encountered on mobile
Includes self-reported intentions, like in-market for a car