Daily Check-In Boosts eCPM

The Music App wanted to begin incorporating ads into its monetization strategy without eroding the user experience.

The Music App had tried native in-feed ads with other ad monetization partners, but had experienced an ineffectively low eCPM as well as very low user engagement.

By partnering with Kiip and implementing a Daily Check-In unit, the Music App:

  • Increased its eCPM from $0.89 to $40.52.
  • Boosted ad engagement rates to 38%, crushing an industry average engagement rate of 5%.
  • Effectively monetized while improving the user experience.
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