Daily Check-In Boosts eCPM
The Music App wanted to begin incorporating ads into its monetization strategy without eroding the user experience.
The Music App had tried native in-feed ads with other ad monetization partners, but had experienced an ineffectively low eCPM as well as very low user engagement.
By partnering with Kiip and implementing a Daily Check-In unit, the Music App:
- Increased its eCPM from $0.89 to $40.52.
- Boosted ad engagement rates to 38%, crushing an industry average engagement rate of 5%.
- Effectively monetized while improving the user experience.