Emotional targeting is a growing field for brands. Past emotional targeting methods lacked objectivity. Now, brands can feel confident about investing in their emotional marketing efforts thanks to the emotional needs insights from this quantifiable and user-reported data.


Download this whitepaper and get answers to the following:

  • What is the number one emotional need on mobile?
  • What emotional need drives the highest brand engagement rates?
  • Where do consumers go when they are seeking reassurance? To explore? Or, to fit in?
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Download the PATHOS whitepaper