*Be In the Moment: The Data Behind Mobile Rewards, IPG 2014
+160% Rewards boosted favorability
-60% Banner ads sacked favorability
An event is an action within any app or site, including your own, where a moment can be observed and where a branded response is appropriate.
Context is any circumstantial clue that helps define the meaning of a moment; time, weather and location are a few examples.
Subscribe to the Moments Insights Connection. Our monthly M.I.C. Drop provides detailed reports on moment trends discovered across the Kiip Network.
Survival moments – like completing a mission or surviving a lethal threat in a game – are Kiip’s most rewardable moments by 7.3x our network average.
Loyal moments – like checking in with an app 3+ times a week – garner a 37% engagement rate, the highest of all our moment categories.
Completion moments – like logging a run or crossing an item off your to-do list – are Kiip’s most frequent moments at 28.5 per second.
Luck moments – like being dealt a winning hand, surviving a close call, finding treasure or receiving a bonus – tally the most engagements.