Insight of the Week: Prime Day Takes on Black Friday

Happy 3rd Prime Day! This year, the event stretches out for an extra day and includes a slew of Amazon owned products like Amazon Fresh and Amazon...

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Posted on by Katie Kerr, Marketing & Branding

Why Blockchain Has the Potential to Change Advertising Forever

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Posted on by Harrison Taylor, Senior Director of Sales

 

The State of Attribution in 2018

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The World Cup is living up to its name. Fans from all over are tuning into the excitement, whether it’s waking up at 5:00am to catch the action live on the TV at a local bar, scanning the latest highlights on their phone while on their commute, or watching updates roll in on the office TV throughout the day. As the competition around the World...

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Posted on by Mike Parrone, Sales Development & Strategy

This month’s report analyzes the need for blockchain in advertising.

  • What are the major issues the digital industry faces today?
  • How to solve for ad fraud?
  • How to grab the attention of consumers in a mobile environment?
  • When are mobile users most active?

Read this month’s insight report to find out.

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From Pokemon Go to making silly faces using Instagram filters, consumers are getting more and more exposure to AR experiences in their daily lives. As this adoption grows, brands are considering ways to leverage this nascent technology to create better advertising experiences that can surprise and delight consumers in a refreshing way. How do...

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Posted on by Brian Wong, CEO

It's been a big week for us at Kiip. It's not every week you get a chance to unveil a campaign that represents not just a tremendous advance for your company, but for the industry as a whole. In case you missed it, this week we announced the launch of the first-ever blockchain mobile ad campaign, in partnership with AB InBev.

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Posted on by Katie Kerr, Marketing & Branding

Kiip, a leading mobile marketing and monetization platform, and AB InBev, the world’s largest brewer, today announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering...

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Posted on by Jonathan Collins, Head of Data

Last week, Mary Meeker published her highly anticipated annual Internet Trends Report. It covers everything from internet usage, to e-commerce, economic growth, and consumer spending. If you don’t have time to digest all 294 slides, check out our key takeaways below.

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Posted on by Kelsey Sleek, Office Manager

Matthew sits in our sunny Los Angeles office where he works as an account manager. Read on and get to know him!

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