The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.
In this month’s M.I.C. Drop, we discovered timely moment trends for the month of November and we dove deep into New Year's resolutions. We found out what our user's resolutions are, how much their willing to spend to succeed in these resolutions and how long they expect to last on their journey. Want to know what we found and how these finding can inform your brand strategy? Download the full report!
As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]