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Reach Your Audience Today. Kiip’s Mobile Users, Segmented by Interest.

Posted on by Brittany Fleit, Marketing Lead

At Kiip, we started with mobile games. Unfortunately, we now often get stuck in the box of “in-game advertising.”

Don’t get us wrong; we’re great at reaching gamers. But we’re not limited in our scope. For years, we’ve been live in over 3,000 games and apps ranging across all verticals.

Many brands find themselves in a similar predicament, advertising to one audience while trying to target another. There’s usually one unique demographic that seems just out of reach. Call it the eternal struggle.

This might mean a learning curve in marketing to growing audiences. Think stay-at-home dads, graduating students or everyone’s favorite enigma: always-on millennials. As marketers, you should conveniently launch campaigns that target your desired demographic. There’s no reason to limit your reach because you’re unsure of where to start.

So we set out to demonstrate how Kiip can help brands easily reach their ideal audience.

We recently established the “Kiip Audience Personas.” In the images below, we break down the 11 most common demographics to whom we serve mobile rewards. Check them out and if you’re interested, give us a shout.

1. Adventure Addicts

Travelers comprise just about every age, from backpacking millennials to baby boomers exploring the world in luxury. Domestic or international, this mobile-first, constantly connected demo contributes to a growing market each year.

#ICYMI: Travel is expected to grow 5.4% every year until 2023. Don’t miss out!

Kiip Audience Personas: Adventure

2. Aspirational Artisans

Here you can reach the home chefs cooking for a family of four, those learning new skills and anyone unleashing their creative side.

Kiip Audience Personas: Aspirational

3. Washboard Wonders

Kiip enables you to reach the fitness machines. Find them in some of today’s most widely used apps, like RunKeeper, which boasts 34 million users.

Fun fact: Kiip users log over 200MM workouts per month!

Kiip Audience Personas

4. Busy Brains

If you want to connect with students and anyone playing puzzles, Busy Brains has you covered.

Kiip Audience Personas

5. The Winners

At our heart, it always comes back to this: the gamers. But don’t be fooled – contrary to the stereotype, gamers aren’t comprised of only teenage boys. In fact, 47 percent of those playing games on Kiip-enabled games are women and the majority of those are between 18-34.

So if you want to reach gaming moms … we know where they play.

Kiip Audience Personas

6. Image Icons

Meet the mavens. Discover consumers in-market for beauty products, discounts and tips. Go ahead. Inspire them.

Kiip Audience Personas

7. Productivity Powerhouses

From grocery lists to packing lists to every productivity moment in between, this is where you find your planners.

Kiip Audience Personas

8. Savvy Spenders

These are the virtual coupon clippers adding that extra comma to their savings account. Cater to responsibility with a discount too good to pass up.

Kiip Audience Personas

9. Humongous Hearts

Yogis and green thumbs unite! Impact the people making the world a better place with your do-good CSR campaign.

Kiip Audience Personas

10. Social Superstars

These are the newsfeed junkies. And who better to reach than someone who will act as a social evangelist for a brand they love? Connect with these little birdies, and you’ll reach their full network.

Kiip Audience Personas

11. Competitive Cravers

Say hello to the mobile jocks. There's no better time than now – March Madness – to reach the fans who cheer on the sidelines.

Kiip Audience Personas

If you’d like to see the deck in full, click on the SlideShare link here, or scroll through the images below.

Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer rewards over ads.

Hundreds of brands already use Kiip. To learn more, visit

Tagged runkeeper, Advertising, audience personas, brands, Kiip, mobile, targeting

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