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Kiip Up #36: VivaKi, Smart Car Rewards & More Moments
Here’s what has been happening with Kiip over the last month.
Kiip Press and Happenings
AllVoices caught up with our own Ryan Lessard at ad:tech.
Xconomy profiled Kiip’s journey from games to all kinds of apps.
Latest Notable Partnerships
We announced a partnership with VivaKi, the ad tech solutions company owned by Publicis Group – one of the big four ad holding companies. It’s all about introducing better engagement models to Publicis’ agencies and their clients, several of which we already work with (P&G, Mars). Check out the coverage in TechCrunch, ClickZ, MediaPost and The Hub.
You may remember when I teased that Kiip rewards would start appearing in smart cars in 2014. Last week, we delivered on that promised through a partnership with connected car innovator Mojio. For the first time, you will soon be able to be rewarded for everyday driving moments. Get the details at iMedia, Mobile Marketer, ExactTarget, Betakit, AllVoices and Mobile Entertainment.
Upcoming Events to Catch Kiip
Come catch my session “Leveraging Moments from the Mobile Home Screen” at iMedia Canada Summit in Montreal on April 8.
Join Universal McCann COO Gregg Colvin and me for a fireside chat at VentureBeat Mobile Summit at the Cavallo Point Resort in Sausalito on April 14. VentureBeat published my thoughts on mobile moments in preparation for the conference.
Making my way to Memphis for the Everywhere Else Conference on May 1 to talk about six lessons learned from running a startup.
I’m on a panel discussing the future of mobile monetization at the Vator Splash Conference in Oakland on May 6.
Without further ado, here are our favorite links from the past few weeks:
Yahoo introduced Gemini, which it calls “the first unified marketplace for mobile search and native advertising.” Exchanges and unified buying are important in our industry, and we’re starting to see more third parties weeded out in favor of direct access to the source. It mirrors our approach to make automated buying of moments easier.
The Internet of Things is not only going to disrupt consumers’ lives, but the way ad agencies do business. MediaPost explores the ripple effects of this future hyper-connected world: "This means advertisers will have to stop making ads, and move toward designing services that create consumer value on behalf of their brands. The result will be designing for key moments of truth where consumer behaviors and connected devices intersect." Key moments? I think we’re in a good place for that.
The latest in the traditional-digital media showdown has mobile marketing ad spending overtaking newspaper ad spending in the U.K. for the first time ever this year. The industry is finally realizing how often consumers look at their phones versus how often they open a newspaper.
Thanks for reading!
Brian Wong, CEO
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