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Kiip Up #48: MasterCard Partnership, New Hires & Events Galore
Hey Kiipers! Welcome back to this month’s Kiip Up, where we dissect the latest company news.
March was pretty hectic, with two new announcements and a handful of speaking engagements around the world. I’m happy to be back home, where Kiip is chugging ahead full-steam into Q2.
Kiip Press & Happenings
- In case you forgot, we announced our new partnership with MasterCard. Tons of outlets picked up the press, including Ad Age, The Drum, Mobile Commerce Daily and Yahoo Finance.
- I also wrote a thought leadership post for MasterCard’s blog and my Influencer page. Check it out here and learn how brands should treat mobile loyalty.
- Along with partnership growth came company growth. MediaPost and SF Business Journal helped us welcome two new members to the team!
- If you missed my panel with MC Hammer at February’s VentureBeat’s Mobile Summit, watch the video here.
- The Legacy Project picked my brain for tips on how to move from good to GREAT in business.
- Business Insider raged with Kiip and Sir Mix-a-Lot in Austin at our SXSW party.
- I attended the Adobe Summit this month, where CMO and Forbes recapped my lessons on mobile marketing.
- At Festival of Media in Singapore, several publications quoted me on why brands should use emotion to reach their consumers. Among them: Biz Community and Digital Market Asia.
- And The Next Web published my insight into what advertising will look like on connected devices.
Upcoming Events to Catch Kiip
- Tie your combat boots and put on your war paint. I’ll be leading the Mobile Bootcamp at the iMedia Commerce Summit in Minneapolis April 12 - 14.
- On April 16 - 17, I hop on a plane to Shanghai to speak at ad:tech China.
- Then I head back to my favorite city by the bay for InfoSec & Technology Growth Conference April 20 - 21.
- I jet set one last time for Amsterdam’s TNW Europe Conference April 23 - 24. It’ll be an exciting month!
Our Favorite Links
- IT Wire speculated why modern loyalty programs are broken, citing “reward relevance” as an issue. Perhaps they should check out Kiip Platform?
- Forbes offered their thoughts on how the Internet of Things will transform marketing.
- Finally, this article by The Drum caught my eye. It quotes Coca-Cola, Kraft and Papa John’s at SXSW, agreeing that “mobile advertising sucks.” The three major brands then discuss approaching mobile advertising from a personalized standpoint. Sounds like a familiar message.
As always, thanks for reading. See you in May!
Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer rewards over ads.
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