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Here at Kiip, we understand every moment counts all year long, but as marketers - we can't ignore that the holiday season skyrockets mobile micro moments. During Q4 last year we saw over 180 million more moments and averaged 2.3 million more users per day.
It's important for brands to strategize and leverage upcoming seasons. For a bit of insight and direction to build your brand's strategy plan, check out the Lessons from Holiday Shopping 2014 - What You Need to Know for 2015 that eMarketer published earlier this year.
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