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M.I.C. Drop: 1 in 3 Parents Start Back to School Shopping in July

Posted on by Mike Parrone, Director of Marketing

Summer has just begun, yet nearly 1 in 3 parents plan to start their back to school shopping as early as July. In this month's M.I.C. Drop, discover how to engage these early shoppers and activate on the mobile moments that trend for back to school.

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Tagged shopping, Advertising, Baseball, basketball, Marketing, NBA, School, sports, summer

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