The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.
Moms were the hot topic of last month's M.I.C. Drop. This month, we're spotlighting dads. As brands are planning for Father’s Day, we looked at users' gift shopping plans, dads’ gift satisfaction and what dads might actually want for Father’s Day.
According to Deloitte, the average consumer spent $1,226 during the 2017 holiday shopping season. With all this cash flowing, it's no surprise that brands are willing to spend top dollar getting in front of theseshoppers, with companies like WalMart […]