We're four months out from the holiday season, yet in the ad industry we all know that brands are already plotting out their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the year.
Kiip recently launched a survey tool to gather relevant mobile consumer data. US-based Kiip redeemers are surveyed about their demographics, behaviors, lifestyle, reward preferences and buying habits. So far, Kiip’s surveys have received nearly 3 million user responses! Below are the results specifically on holiday shopping habits, check them out and see which category you fall under when it comes to your gift purchases.
Does your brand have specific questions you'd like to ask mobile consumers? Check out how Kiip can help you out with that.