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Kiip To Power Rewards in Oral-B Brushing App

Posted on by Emily Hodges, Marketing & Strategy

Kiip and Oral-B have partnered up to reward brushers in Oral-B’s App.

The app is catered for Oral-B SmartSeries connected toothbrushers to gain real-time feedback of their brushing habits. Kiip is excited to be Oral-B’s first API partner and to reward users who are consistent with their healthy habits.

Kiip has been the leader of rewarding mobile users for over five years during in-app moments. Users can begin earning rewards once they sync their Oral-B SmartSeries toothbrush into the Oral-B App. Kiip rewards will be triggered based on the user’s habits, location, and time. A few “moments of achievement” examples are: brushing twice a day, brushing on a boat, brushing in three different continents, tongue brushing, and brushing early in the morning.

The Oral-B App users will have the opportunity to earn not only Oral-B merchandise, but other branded rewards from dining credit to health products to free music— the rewards will be carefully selected to match the lifestyle of Oral-B App users. The list of specific rewards will be announced the day Kiip rewards are live within the Oral-B App in the spring.

Oral-B and Kiip

“Real-time feedback offered by the Oral-B App has significantly improved brushing behavior in our users,“ said Stephen Squire, global marketing director, P&G. "Our partnership with Kiip is an exciting next step on our journey to revolutionize oral health standards. Integrating rewards will further improve behavior and help make brushing teeth an enjoyable experience.”

Brian Wong, CEO and Co-Founder of Kiip, expressed his enthusiasm about this new partnership. “We’re beyond excited to power rewards into Oral B's brushing app and proud to be their first API partner. We're confident that this will not only increase their connected toothbrush and in-app engagement — but instill everyday, healthy brushing habits for Oral-B's consumers."

This partnership will also be formally announced during the Mobile World Conference that is hosted in Barcelona, Spain this year. Visit the Oral-B booth on February 22nd at MWC and you just might earn a tangible, on-the-go Kiip reward!

Over 1 million Oral-B SmartSeries toothbrushes have been sold worldwide. The Oral-B brushing app is now live, and you can download the app for iOS or Android.

About Kiip

Kiip (pronounced “keep”) redefines how brands connect with consumers through a rewards platform that targets “achievement moments” in mobile apps. This innovative approach to mobile marketing creates meaningful engagements driven by positive emotion between users, developers and advertisers. Backed by Hummer Winblad, Relay Ventures, True Ventures, Verizon Ventures, Digital Garage, IPG and others, the company has raised $24 million in funding to date.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & GambleP&G

serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit the latest news and in-depth information about P&G and its brands.

Tagged smart series, toothbrush, Advertising, IoT, Kiip, oral b

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