It’s Here: The 5 Funniest Super Bowl Ads of 2015

Posted on by Brittany Fleit, Marketing Lead

First thing’s first: Missy stole the show at this year’s Super Bowl. Sorry, Katy. But when it comes to the Super Bowl, the advertisements are half the entertainment.

Loctite Super Bowl commercial

Some of the ads featured this year, however, were a bit of a surprise. For instance, far too many Debbie Downer commercials. (Seriously, Nationwide? You killed a kid?) GoDaddy, on the other hand, gets credit for the second year in a row for veering away from scantily clad women and focusing on their services. And while I made bets on pretty much everything last night, including the color of the Gatorade dumped on the winning coach, I lost a few when it came to guessing the brand behind each ad.

That said, some of the night’s funniest commercials were so hilariously surprising, they made me choke on my beer. In case you missed them, here are the five best commercials from from the Super Bowl you have to watch to keep up with Monday morning water cooler conversation.

5. BMW i3: Newfangled Idea

It takes guts to compare yourself to something as huge as the internet – yet BMW pulls it off.

The ad begins by flashing back 21 years to real footage of Bryant Gumbel and Katie Couric on the Today Show, asking their assistant Allison, “What is the internet?” It then shows the two driving BMW’s new i3, trying to wrap their heads around the car’s "turbine" power.

If nothing else, these two get eternal props for being able to poke fun at themselves.

4. Nationwide Insurance: Invisible Mindy

Nationwide bounced back from one horrendous failure with a more uplifting spot featuring Mindy Kaling. Believing that she’s invisible, Mindy wanders around the city doing whatever she wants: sunbathing naked in Central Park, taking a shower in an empty car wash, stealing food from cafe patrons. But when she tries to make out with Matt Damon, she gets a cold dose of reality.

3. Squarespace: Om

It took an ad that said only one word to win over my heart. Jeff Bridges sits beside the bed of a sleeping couple and gently lulls them into REM with the soothing harmony of om. It serves to promote the Squarespace site, dreamingwithjeff.com.

As a side note, check out the site to download Jeff’s charity album. All proceeds go to No Kid Hungry, a nonprofit aiming to end childhood hunger.

2. Snickers: The Brady Bunch

Marcia, Marcia, Marcia! Danny Trejo plays an axe-wielding Marcia Brady arguing with parents Mike and Carol. The only thing that’s possibly better than this image: Steve Buscemi popping up as Jan at the end.

1. Loctite Super Glue: Dance

Yes. Just yes. This wins for the fanny packs alone. Everything about it is both ridiculous and genius. A group of eccentric dancers, young and old, bond together over their love of super glue. There’s not much more to say, really; you just have to watch it to love it.

… and the honorary mention goes to ...

Esurance: Say My Name

It was a little creepy (hence the honorary mention), but Walt’s always been that way. Bryan Cranston makes an excellent Breaking Bad rendezvous in this awkward spot. It just works.

#MissyForever.


Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer mobile rewards over ads.

Hundreds of brands already use Kiip. To learn more, visit kiip.me/brands.

Tagged Advertising, advertising, bmw, breaking bad, esurance, loctite, nationwide, snickers, squarespace, super bowl

More from Kiip

This month’s report analyzes the need for blockchain in advertising.

  • What are the major issues the digital industry faces today?
  • How to solve for ad fraud?
  • How to grab the attention of consumers in a mobile environment?
  • When are mobile users most […]

As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]

Fifty-seven percent say they will host family or friends this Holiday season. Brands, learn how to reach the holiday planner in this month's M.I.C. Drop!