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April M.I.C. Drop: 2 in 3 will Shop In-Store This Back-to-School Season

Posted on by Mike Parrone, Sales Development & Strategy
Back-to-School shopping starts early, lasts long, and is aided by mobile. This M.I.C. Drop addresses questions like:
  • When is the perfect time to reach back to school shoppers?
  • Do parents love or loathe back-to-school shopping?
  • Will people back-to-school shop online or in-store?
  • What is the #1 retailer for back-to-school shopping? 

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Tagged shopping, back to school, School, college, parents

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