Brian Wong, CEO

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Posted on by Brian Wong, CEO

Everyone’s been talking about blockchain and how it affects x. However: at the risk of sounding like a total bandwagon hopper, I am a strong proponent for blockchain and its potential to revolutionize advertising. I believe that, if embraced, blockchain will eventually dominate the underlying technologies that power the buying, selling and...

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Posted on by Brian Wong, CEO

Today, we’re excited to announce the exclusive beta launch of Kiip’s Clip-to-Card product. With Clip-to-Card, Kiip becomes a premier partner for retailers to help drive in-store sales, giving consumers unprecedented redemption opportunities for rewards by clipping rewards direct to their loyalty card.

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Posted on by Brian Wong, CEO

I'm excited to share with you today that Kiip has raised an additional $12mm in capital as part of our Series C, lead by North Atlantic Capital. New investors include US Cellular and North Atlantic, and existing investors are Relay Ventures, HWVP, Verizon Ventures, and True Ventures. We’re thrilled to welcome our newest investors to the family and...

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Posted on by Brian Wong, CEO

I often get asked “Why is Kiip so effective when it comes to mobile branding?”, “Why are Kiip numbers so much higher compared to other mobile ad platforms?” and “How exactly did you grow Kiip’s engagement rate by 230% within one year?” My response is one word. Moments. It may sound familiar, because this is the core of what we do, and how we...

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Posted on by Brian Wong, CEO

CES finds a way to blow me away every single year — and this year was certainly no exception. Amongst the gigantic sea of new technology and innovative electronics that scattered the floors of CES, there were three particular products that genuinely stuck with me. These products are more than just “Cool New Gadgets to Look Out For In 2016”,...

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Posted on by Brian Wong, CEO

The following excerpt written by Brian Wong was published in Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company, by Norm Johnston. 

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Posted on by Brian Wong, CEO

This week, there were three headlines in my inbox, from three different publications:

Notice a trend? Advertisers want to target millennials – and fast.

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Posted on by Brian Wong, CEO

What’s up, Kiipers?! Brian here.

It’s been another awesome month in San Francisco and we’ve been busy in the press. Read all about it below.

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Posted on by Brian Wong, CEO

It’s likely that when you opened a news app sometime this week, you saw a headline screaming how “Ad blocking is going to destroy mobile!” These articles are hard to avoid; they’re ubiquitous.

If you’re a brand, or work directly with brands, don’t be alarmed. Mobile may be the main key to your digital strategy, or perhaps its newest proponent....

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