We're excited to announce that we are partnering with the Purchase Decision Network (PDN), the only ad platform purpose-built for CPG brands, to give CPG advertisers enhanced data for targeting everyday shoppers across mobile devices.
The CDC estimates that upwards of 20% of people will get the flu in a given season. With peak cold and flu season looming around the corner, how can brands help consumers combat the uncomfortable symptoms that come along with a cold and help them find relief?
We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to explore how blockchain technology can solve the persistent issues of transparency, efficiency, and performance in digital advertising. Members include Amardeep Kahlon, CMO, GSK, and Eduardo Luz, CMO,...
We're excited to announce that Bill Alena has joined our team as our new Chief Revenue Officer. Alena joins us amid a period of rapid revenue growth and technological advancement, with the recent launch of our “Single Ledger” blockchain product and our evolving programmatic ad offering.
According to Deloitte, the average consumer spent $1,226 during the 2017 holiday shopping season. With all this cash flowing, it's no surprise that brands are willing to spend top dollar getting in front of these shoppers, with companies like WalMart spending as much as $51 million on holiday ads alone.
Who exactly are brands reaching with...
In our final installment, Kiip’s head of programmatic, James O’Connor, and head of data, Jonathan Collins discuss how premium programmatic has been defined and how that definition has changed over the years, and whether or not premium programmatic is attainable today.
Much like the chicken tikka masala leftovers getting cozy next to the expired eggnog and two month old spaghetti sauce (yes, opened spaghetti sauce DOES go bad) in your fridge, it’s time to toss out your ideas on targeting grocery shoppers and start fresh.