Lauren Farricker, Marketing & Consumer Insights

Recent Posts

When we think of summer, key images come to mind like hot nights, beach days with friends, and of course, the quintessential part-time jobs working minimum wage behind a register. But, as more industries go digital, how are teens adapting to this changing landscape? Some find innovative ways to make a few extra bucks, but a growing number opt...

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Women's sneakers sales increased 37% last year, while high heels fell 11% during the same period. As consumer taste move away from conformed and into comfortable, retail brands are exploring athleisure options with ruffles, bold patterns, and other fashion-forward flairs to entice users. Are leggings still just for Saturday morning zumba? Or...

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Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But what are the most common motivators for traveling? We asked our audience using our first-party survey tool to find out.

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The days are longer, the are nights warmer, and giant pool floaties are almost back in season. Because of the favorable weather, kids and college students being out of school, and its position half way across the calendar from the winter holidays, it’s no surprise that people are gearing up for a busy travel season.

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Congratulations! You received a juicy RFP for a CPG company that’s launching a new line of eco-friendly laundry detergent. They’re looking to reach millennial moms who have an affinity for eco-causes, enjoy fashion, participate in wine clubs, are self-described foodies, and live an active lifestyle. Of course, they also want to reach them on...

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PSA: Mother's Day is Sunday, May 13th and Father's Day is Sunday, June 17th!

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361,000 Americans binge-watched the entire second season of Netflix’s Stranger Things within the first 24 hours it was released. That’s nine episodes, each about an hour in length. Whether it’s an all weekend marathon or rewatching our favorite episodes (“Flu Season” from Parks and Rec is my go-to), binge-watching has become a national past...

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Netflix created buzz in 2016 when the VP of Product Todd Yellin publicly described demographic data as nearly irrelevant. "Geography, age and gender? We put that on the garbage heap," he said.

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