Lauren Farricker, Marketing & Consumer Insights

Recent Posts

While online shopping is on the rise, it’s not equal across all industries. According to new research from Shopify, retail has struggled to break through, making up only 10% of online sales in 2017. What’s making consumers pause when it comes to online shopping, and how can brands encourage them to spend with confidence online?

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Happy 3rd Prime Day! This year, the event stretches out for an extra day and includes a slew of Amazon owned products like Amazon Fresh and Amazon Now in addition to discounts on Alexa smart speakers and Amazon Echos. How popular is Prime Day among consumers? Will it ever topple Black Friday and Cyber Monday? We turned to the Kiip network to...

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The World Cup is living up to its name. Fans from all over are tuning into the excitement, whether it’s waking up at 5:00am to catch the action live on the TV at a local bar, scanning the latest highlights on their phone while on their commute, or watching updates roll in on the office TV throughout the day. As the competition around the World...

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From Pokemon Go to making silly faces using Instagram filters, consumers are getting more and more exposure to AR experiences in their daily lives. As this adoption grows, brands are considering ways to leverage this nascent technology to create better advertising experiences that can surprise and delight consumers in a refreshing way. How do...

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When we think of summer, key images come to mind like hot nights, beach days with friends, and of course, the quintessential part-time jobs working minimum wage behind a register. But, as more industries go digital, how are teens adapting to this changing landscape? Some find innovative ways to make a few extra bucks, but a growing number opt...

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Women's sneakers sales increased 37% last year, while high heels fell 11% during the same period. As consumer taste move away from conformed and into comfortable, retail brands are exploring athleisure options with ruffles, bold patterns, and other fashion-forward flairs to entice users. Are leggings still just for Saturday morning zumba? Or...

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Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But what are the most common motivators for traveling? We asked our audience using our first-party survey tool to find out.

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The days are longer, the are nights warmer, and giant pool floaties are almost back in season. Because of the favorable weather, kids and college students being out of school, and its position half way across the calendar from the winter holidays, it’s no surprise that people are gearing up for a busy travel season.

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Congratulations! You received a juicy RFP for a CPG company that’s launching a new line of eco-friendly laundry detergent. They’re looking to reach millennial moms who have an affinity for eco-causes, enjoy fashion, participate in wine clubs, are self-described foodies, and live an active lifestyle. Of course, they also want to reach them on...

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