Lauren Farricker, Marketing & Consumer Insights

Recent Posts

Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But what are the most common motivators for traveling? We asked our audience using our first-party survey tool to find out.

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The days are longer, the are nights warmer, and giant pool floaties are almost back in season. Because of the favorable weather, kids and college students being out of school, and its position half way across the calendar from the winter holidays, it’s no surprise that people are gearing up for a busy travel season.

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Congratulations! You received a juicy RFP for a CPG company that’s launching a new line of eco-friendly laundry detergent. They’re looking to reach millennial moms who have an affinity for eco-causes, enjoy fashion, participate in wine clubs, are self-described foodies, and live an active lifestyle. Of course, they also want to reach them on...

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PSA: Mother's Day is Sunday, May 13th and Father's Day is Sunday, June 17th!

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361,000 Americans binge-watched the entire second season of Netflix’s Stranger Things within the first 24 hours it was released. That’s nine episodes, each about an hour in length. Whether it’s an all weekend marathon or rewatching our favorite episodes (“Flu Season” from Parks and Rec is my go-to), binge-watching has become a national past...

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Netflix created buzz in 2016 when the VP of Product Todd Yellin publicly described demographic data as nearly irrelevant. "Geography, age and gender? We put that on the garbage heap," he said.

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Posted on by Lauren Farricker, Marketing & Consumer Insights

The matchup of the Patriots and the Eagles during Super Bowl LII had me on the edge of my seat. It was the classic David and Goliath story of the Eagles trying to take down the massive Patriots. The game went to the very last second, which was great for the advertisers who had invested $5M dollars a piece for an opportunity to advertise during...

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Posted on by Lauren Farricker, Marketing & Consumer Insights

How are shoppers approaching the holiday sale season? Is Black Friday still king, or has Cyber Monday taken the crown? How are shoppers leveraging their mobile devices to ensure they’re getting the best deal possible? We turned to the Kiip network to find out.

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Posted on by Lauren Farricker, Marketing & Consumer Insights

Last week, we announced a week-long charity initiative with Sweatcoin to raise donations for Feeding America. This got us thinking — how do people approach charitable giving during the holiday seasons? Do they prefer to give online or in-person? How important is the reputation of the charity when it comes to deciding to donate? Do people love...

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