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Why Implementing a Daily Check-In Generates High eCPMs & High Engagement

Posted on by Katie Kerr, Marketing & Branding

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Invasive and disruptive advertisements turn active users off. With 60,000 apps added to the app store every month, users have no incentive to stick with apps that leave a bad taste in their mouth.How can developers monetize without hurting retention and overall user experience?

Monetization While Boosting Retention

A daily check-in offers an effective method for publishers to continuously reward users without compromising monetization. The daily check-in reward can be in-app currency or some other virtual reward that offers true value to the user.

Daily Check-In Results

A Music App had tried native in-feed ads with other ad monetization partners, but had experienced an ineffectively low eCPM as well as very low user engagement.

By partnering with Kiip and implementing a Daily Check-In, the Music App:

  • Increased its eCPM from $0.89 to $40.52

  • Boosted ad engagement rates to 38%, crushing an industry average engagement rate of 5%.

  • Effectively monetized while improving the user experience.

Dowload the Case Study

Tagged case study, monetization

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