Why Implementing a Daily Check-In Generates High eCPMs & High Engagement
Invasive and disruptive advertisements turn active users off. With 60,000 apps added to the app store every month, users have no incentive to stick with apps that leave a bad taste in their mouth.How can developers monetize without hurting retention and overall user experience?
Monetization While Boosting Retention
A daily check-in offers an effective method for publishers to continuously reward users without compromising monetization. The daily check-in reward can be in-app currency or some other virtual reward that offers true value to the user.
Daily Check-In Results
A Music App had tried native in-feed ads with other ad monetization partners, but had experienced an ineffectively low eCPM as well as very low user engagement.
By partnering with Kiip and implementing a Daily Check-In, the Music App:
Increased its eCPM from $0.89 to $40.52
Boosted ad engagement rates to 38%, crushing an industry average engagement rate of 5%.
Effectively monetized while improving the user experience.
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Bad ads hurt your app. No, really, they do. Bad ads can leave lasting damage, and with thousands of apps added to the app store every month, users have no incentive to stick with apps that leave a bad taste in their mouth.