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Insight of the Week: Mother's Day & Father's Day

PSA: Mother's Day is Sunday, May 13th and Father's Day is Sunday, June 17th!

Need some gift inspiration? Here’s what our audience plans on purchasing for the upcoming holidays.

Get insights to power your audience strategy with Kiip Surveys.

April Showers Bring Mother’s Day Flowers

30% of respondents reported that they intended to purchase flowers for Mother’s Day. Trailing close behind was gift cards (27%) and jewelry (23%). Coming in last was chocolate (12%) and electronics (8%).

Which video streaming service do you use most often_-1

Grads Might Be Overshadowing Dads

Poor dads. Nearly a third (31%) of respondents reported planning to buy nothing. Coming in second was gift cards (30%) followed by electronics (18%) and sports equipment (13%). Jewelry came in dead last (8%).

Which video streaming service do you use most often_ (1)

Insights are provided by Kiip Surveys.

Want to know more about your audience? Email and schedule a meeting for an audience strategy session.

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