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Insight of the Week: Mother's Day & Father's Day
PSA: Mother's Day is Sunday, May 13th and Father's Day is Sunday, June 17th!
Need some gift inspiration? Here’s what our audience plans on purchasing for the upcoming holidays.
April Showers Bring Mother’s Day Flowers
30% of respondents reported that they intended to purchase flowers for Mother’s Day. Trailing close behind was gift cards (27%) and jewelry (23%). Coming in last was chocolate (12%) and electronics (8%).
Grads Might Be Overshadowing Dads
Poor dads. Nearly a third (31%) of respondents reported planning to buy nothing. Coming in second was gift cards (30%) followed by electronics (18%) and sports equipment (13%). Jewelry came in dead last (8%).
Insights are provided by Kiip Surveys.
Want to know more about your audience? Email firstname.lastname@example.org and schedule a meeting for an audience strategy session.
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