Machaao, a Facebook Messenger bot, works by keeping users updated on the latest cricket sports and player news. The rise in popularity of cricket...Keep Reading →
Insight of the Week: Travel Planning
The days are longer, the are nights warmer, and giant pool floaties are almost back in season. Because of the favorable weather, kids and college students being out of school, and its position half way across the calendar from the winter holidays, it’s no surprise that people are gearing up for a busy travel season.
The Endless Summer
Summer is by far the most popular time to travel. A whopping 69% of respondents reported that it was their planned time to vacation this year. Unsurprising, the autumn months following summer are the least popular, with only 7% claiming that’s when they travel most often.
Wanna Go To My Cabin Next Weekend?
Spontaneous summer travel is just as if not more likely than a longer, planned out vacation. 24% of respondents claim they typically spend 1 - 2 weeks planning for a vacation, and 23% would prefer 1 - 2 months to plan for a vacation. We might be dreaming of white sand beaches and temperatures above 50 in the winter months, but planning a vacation 6+ months in advance came in last with 14% of respondents reporting that to be their ideal planning time.
Insights are provided by Kiip Surveys.
Want to know more about your audience? Email email@example.com and schedule a meeting for an audience strategy session.
More from Kiip
From Pokemon Go to making silly faces using Instagram filters, consumers are getting more and more exposure to AR experiences in their daily lives. As this adoption grows, brands are considering ways to leverage this nascent technology to create […]
When we think of summer, key images come to mind like hot nights, beach days with friends, and of course, the quintessential part-time jobs working minimum wage behind a register. But, as more industries go digital, how are teens adapting to this […]