Devin Fong is our brilliant Finance expert out of our SF office. Not only a great presence in the office, he's on the cusp of becoming Instagram...Keep Reading →
Kiip Launches Executive Blockchain Council to Address Issues of Transparency, Efficiency, and Performance in Digital Advertising
We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to explore how blockchain technology can solve the persistent issues of transparency, efficiency, and performance in digital advertising. Members include Amardeep Kahlon, CMO, GSK, and Eduardo Luz, CMO, Kraft Heinz, among others.
The Executive Blockchain Council represents the first time that major brands and agencies have come together to work on blockchain solutions as they relate to digital advertising. The 15 member council will meet semi-annually.
The Executive Blockchain Council will focus on issues across all forms of digital advertising, but will be led by mobile technology, as the mobile device is the most relevant media interaction point for consumers today, as well as the most personal. The council’s formation follows the launch of Kiip’s “Single Ledger” blockchain product, first deployed in a campaign for AB InBev in Q2 2018. Single Ledger enables all players in the digital ad sales chain to view and audit campaign data directly. The technology allows for simple and clear reconciliation of campaign performance data among all parties, eliminating potential for fraudulent reporting by third parties and ad servers, and streamlining what has historically been a painful, laborious reporting and payment process.
Learn more about Kiip's blockchain initiative here.
More from Kiip
We're proud to announce that we have received the Trustworthy Accountability Group (TAG) certification seal as part of our ongoing effort to rid the mobile ad ecosystem of fraud.
As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to mobile, to the point where the channel accounts for 63% of all digital ad revenue, according to the IAB. […]
Supply chains and the problems that come with them are nothing new. Take for example, poultry. Based on my (admittedly limited) research, there are about four to five stages in the poultry supply chain before the product reaches the plates of those of […]