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Kiip Receives Trustworthy Accountability Group (TAG) Certification

Posted on by Katie Kerr, Marketing & Branding

We're proud to announce that we have received the Trustworthy Accountability Group (TAG) certification seal as part of our ongoing effort to rid the mobile ad ecosystem of fraud.

The certification is in line with Kiip’s leadership position on issues of fraud and transparency in mobile advertising. Earlier last year, we launched our Single Ledger blockchain product, providing simple and clear reconciliation of campaign performance data among all parties to eliminate the potential for fraudulent reporting by third parties and ad servers.

“Fraud has long been one of the issues that plagues digital advertising, and we’re fighting against it on multiple fronts,” said Kris Nyberg, VP of Operations, Kiip. “The TAG certification demonstrates that we’re helping lead the charge as part of the industry effort to combat invalid traffic. At the same time, we will continue to develop innovative solutions to fight fraud, through the use of emerging technology like blockchain, as well as by gathering industry leaders to collectively solve these issues. Together, we’ll ensure that advertisers, publishers and consumers are all getting the best possible advertising experiences.”

We collaborated with Pixalate, a leading global intelligence platform and fraud protection provider, to achieve the TAG certification. As part of the process, we worked with Pixalate to implement rigorous measures to actively monitor, detect and block fraudulent traffic if it ever appears on our publisher network.

About Pixalate

Pixalate, Inc. is a leading global intelligence platform and real-time ad fraud protection provider. Pixalate is a Media Rating Council-accredited vendor for display ad viewability. For more information, please visit www.pixalate.com.

About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry’s top trade organizations, TAG’s mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy and promote greater transparency in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards. TAG is the first and only registered Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.

Tagged press release, ad faud

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