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Kiip & Runtastic: Premium Partnership Integration
We’re excited to be partnering with Runtastic, a premium suite of fitness apps geared towards every step of a user’s fitness journey.
Exercise Gives You Endorphins, Endorphins Make You Happy
Fitness apps have a natural affinity with Kiip. In fact, we see an average engagement rate of 48%, and an average eCPM of $25.98 among our fitness partners. This is no doubt in part due to the state of mind fitness users experience post workout. The rush of endorphins trigger positive feelings, which can lead users to then have a valuable ad experience.
How Kiip Works with Runtastic
Kiip engages with Runtastic end users in Workout Moments. For example, imagine you’ve just completed a long morning jog. You pull out your phone to log the activity. Here, in this moment of pause, Kiip greets the end user with a timely and relevant ad. This ensures the ad experience is positive while also offering surprising and delightful delivery of the ad. The end result validates the end user while fostering a positive emotional connection.
Be sure to download our Sweatcoin case study for more information on monetizing your app without compromising the user experience.
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Bad ads hurt your app. No, really, they do. Bad ads can leave lasting damage, and with thousands of apps added to the app store every month, users have no incentive to stick with apps that leave a bad taste in their mouth.