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Take a look at Kabir Mathur's latest feature in Business of Apps: 5 Ways Apps Benefit from Premium Brand Advertising. What's our favorite tip? It's not all about competition!
"[Premium] Brand advertisers are typically complementary, rather than competitive, to the apps in which they advertise, and their ads are built to drive brand recognition rather than to drive users away from the app experience to complete a different task."
Interested in other ways apps can benefit? Read more here.
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