Welcome to the Age of Mobile. Mobile device usage is projected to surpass TV and desktop in engagement and spending this year. US adults spend an average of 3 hours on their mobile devices each day and mobile habits are rapidly increasing.
The mobile advertising industry has struggled to keep up and make good on promises due to an ever changing and expanding landscape, but the industry is making progress by buckling down and eliminating fraud, encouraging accountability, and boosting transparency.
Bill Alena, CRO at Kiip, outlines some major changes taking place this year that have catapulted the mobile ad space into a new era of mobile maturity. Take a look at Alena's byline on The Drum.