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How are shoppers approaching the holiday sale season? Is Black Friday still king, or has Cyber Monday taken the crown? How are shoppers leveraging their mobile devices to ensure they’re getting the best deal possible? We turned to the Kiip network to find out.
In November, Kiip partnered with Sweatcoin – a fitness app that pays you digital currency to work out – to help take steps to end hunger. Learn how charity takes the spotlight during the holidays and how your brand can take part in this month’s M.I.C. Drop!
Last week, we announced a week-long charity initiative with Sweatcoin to raise donations for Feeding America. This got us thinking — how do people approach charitable giving during the holiday seasons? Do they prefer to give online or in-person? How important is the reputation of the charity when it comes to deciding to donate? Do people love...
As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to know about engaging the connected TV audience in this month's M.I.C. Drop!
Fifty-seven percent say they will host family or friends this Holiday season. Brands, learn how to reach the holiday planner in this month's M.I.C. Drop!
Holiday shopping begins early. In fact, 58% plan to finish their Holiday shopping before December. Who are consumers shopping for and how much are they spending? Check out the August M.I.C. Drop to find out!
The July M.I.C. Drop -- and winter -- are here. This month's M.I.C. Drop takes a look into what the Game of Thrones premiere looked like on mobile.
Summer has just begun, yet nearly 1 in 3 parents plan to start their back to school shopping as early as July. In this month's M.I.C. Drop, discover how to engage these early shoppers and activate on the mobile moments that trend for back to school.