Happy 3rd Prime Day! This year, the event stretches out for an extra day and includes a slew of Amazon owned products like Amazon Fresh and Amazon...Keep Reading →
Today we launched Kiip Action Audiences, the first-ever mobile audience product combining both real-life behaviors and survey-verified intent. Kiip Action Audiences are being rolled out through LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLinkTM Data Store will offer...
When we think of summer, key images come to mind like hot nights, beach days with friends, and of course, the quintessential part-time jobs working minimum wage behind a register. But, as more industries go digital, how are teens adapting to this changing landscape? Some find innovative ways to make a few extra bucks, but a growing number opt...
In this session from WPI Global Summit Miami 2018, Kiip CEO & co-founder Brian Wong speaks to a dynamic affecting all of the advertising industry: the rise of adblock.
Online v In-Store Retail Shopping
This month’s report takes a deep dive into what makes retail shoppers tick.
- What are the main hesitations to online shopping?
- How do online shoppers differ from those that prefer in-store?
- What do consumers look for in a shopping experience?
- Does the day of the week impact whether a consumer spends online...
Women's sneakers sales increased 37% last year, while high heels fell 11% during the same period. As consumer taste move away from conformed and into comfortable, retail brands are exploring athleisure options with ruffles, bold patterns, and other fashion-forward flairs to entice users. Are leggings still just for Saturday morning zumba? Or...
Bad ads hurt your app. No, really, they do. Bad ads can leave lasting damage, and with thousands of apps added to the app store every month, users have no incentive to stick with apps that leave a bad taste in their mouth.
Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But what are the most common motivators for traveling? We asked our audience using our first-party survey tool to find out.
Companies spent more than $20 billion on third-party data in 2017, a number expected to rise in 2018. There’s no question that we’re becoming more and more data-centric by the day, but are we properly evaluating this data? How can we actualize the potential of the wealth of data available to us?