Kiip Partners with Qwil in Ongoing Effort to Accelerate Mobile App Publisher Payments

As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to...

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Posted on by Katie Kerr, Marketing & Branding

Much like the chicken tikka masala leftovers getting cozy next to the expired eggnog and two month old spaghetti sauce (yes, opened spaghetti sauce DOES go bad) in your fridge, it’s time to toss out your ideas on targeting grocery shoppers and start fresh.

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Posted on by Kelsey Sleek, Office Manager

Vannessa Phillips is a graphic designer based out of our NYC office. Her ability to make everyone around her smile and her stunning design skills are only a couple of the reasons we are so lucky to have her as a part of the Kiip family.

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While online shopping is on the rise, it’s not equal across all industries. According to new research from Shopify, retail has struggled to break through, making up only 10% of online sales in 2017. What’s making consumers pause when it comes to online shopping, and how can brands encourage them to spend with confidence online?

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Posted on by Adam Broitman, CSO

Supply chains and the problems that come with them are nothing new. Take for example, poultry. Based on my (admittedly limited) research, there are about four to five stages in the poultry supply chain before the product reaches the plates of those of us that still consume meat. While this may not seem like a lot of steps, the supply chain is...

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Happy 3rd Prime Day! This year, the event stretches out for an extra day and includes a slew of Amazon owned products like Amazon Fresh and Amazon Now in addition to discounts on Alexa smart speakers and Amazon Echos. How popular is Prime Day among consumers? Will it ever topple Black Friday and Cyber Monday? We turned to the Kiip network to...

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Posted on by Katie Kerr, Marketing & Branding

Why Blockchain Has the Potential to Change Advertising Forever

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Posted on by Harrison Taylor, Senior Director of Sales

 

The State of Attribution in 2018

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The World Cup is living up to its name. Fans from all over are tuning into the excitement, whether it’s waking up at 5:00am to catch the action live on the TV at a local bar, scanning the latest highlights on their phone while on their commute, or watching updates roll in on the office TV throughout the day. As the competition around the World...

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Posted on by Mike Parrone, Sales Development & Strategy

This month’s report analyzes the need for blockchain in advertising.

  • What are the major issues the digital industry faces today?
  • How to solve for ad fraud?
  • How to grab the attention of consumers in a mobile environment?
  • When are mobile users most active?

Read this month’s insight report to find out.

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From Pokemon Go to making silly faces using Instagram filters, consumers are getting more and more exposure to AR experiences in their daily lives. As this adoption grows, brands are considering ways to leverage this nascent technology to create better advertising experiences that can surprise and delight consumers in a refreshing way. How do...

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