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Looking Beyond the Big ScreenVP of Sales Catherine Flint turns our attention to the many other screens in the room during cultural moments, such as sporting events and awards shows, as prime time for reaching consumers. "Double viewing" may appear to split focus, however Flint argues that consumers are more engaged at this time.
Ways to Activate
Second screen activity is highest during sports programming. A pizza brand could take this opportunity to extend an offer for free delivery through the end of the game to consumers checking their standing in a fantasy football app.
So it's lights, camera, action on cultural moments and second screens. Take an in depth look at the stats and more ways to activate here.
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