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The internet cookie is dead... and that's okay

Posted on by Mike Parrone

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Google is in the process of adapting cookie settings in Chrome to allow consumers to make informed decisions and control how their data is used. While many marketers fear that this will be the end of targeted ads, Bill Alena points out that they might be better off not relying on cookies anyway. Why? The future is mobile. The future is in apps. The future is content driven and a symbiotic relationship with the consumer. Read more about the future of advertising (and how it relates back to the days of print ads) in Alena's feature on Target Marketing. And don't worry marketers, the future is better without cookies.

Tagged print ads, internet cookies, content first marketing, content first, cookies, content, back to the basics

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