As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to...Keep Reading →
‘Tis The Season: Holiday Mobile Insights 2018 Webinar
According to Deloitte, the average consumer spent $1,226 during the 2017 holiday shopping season. With all this cash flowing, it's no surprise that brands are willing to spend top dollar getting in front of these shoppers, with companies like WalMart spending as much as $51 million on holiday ads alone.
Who exactly are brands reaching with their holiday spend, and more importantly, who should they be targeting?
Join us Wednesday, Sept. 5 from 10:00am - 11:00am PT // 1:00pm - 2:00pm ET for a deep dive into the habits of holiday shoppers, holiday hosts, and holiday travelers, and learn how to best reach them on mobile.
- How to best engage with discerning shoppers who shop both on and offline before making a decision.
- Understanding the holiday hosting persona (hint: they're busy!) and how your brand can be a helpful addition to the festivities.
- Understanding the holiday traveller and how to find them.