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Much like the chicken tikka masala leftovers getting cozy next to the expired eggnog and two month old spaghetti sauce (yes, opened spaghetti sauce DOES go bad) in your fridge, it’s time to toss out your ideas on targeting grocery shoppers and start fresh.
While online shopping is on the rise, it’s not equal across all industries. According to new research from Shopify, retail has struggled to break through, making up only 10% of online sales in 2017. What’s making consumers pause when it comes to online shopping, and how can brands encourage them to spend with confidence online?
Today we launched Kiip Action Audiences, the first-ever mobile audience product combining both real-life behaviors and survey-verified intent. Kiip Action Audiences are being rolled out through LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLinkTM Data Store will offer...