CANNES 2018: Why Blockchain Has the Potential to Change Advertising Forever

Why Blockchain Has the Potential to Change Advertising Forever

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Posted on by Mike Parrone, Sales Development & Strategy

This month’s report analyzes the need for blockchain in advertising.

  • What are the major issues the digital industry faces today?
  • How to solve for ad fraud?
  • How to grab the attention of consumers in a mobile environment?
  • When are mobile users most active?

Read this month’s insight report to find out.

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Posted on by Brian Wong, CEO

It's been a big week for us at Kiip. It's not every week you get a chance to unveil a campaign that represents not just a tremendous advance for your company, but for the industry as a whole. In case you missed it, this week we announced the launch of the first-ever blockchain mobile ad campaign, in partnership with AB InBev.

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Posted on by Katie Kerr, Marketing & Branding

Kiip, a leading mobile marketing and monetization platform, and AB InBev, the world’s largest brewer, today announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering...

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Posted on by Katie Kerr, Marketing & Branding

In this session from WPI Global Summit Miami 2018, Kiip CEO & co-founder Brian Wong speaks to a dynamic affecting all of the advertising industry: the rise of adblock.

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Posted on by Brian Wong, CEO

Everyone’s been talking about blockchain and how it affects x. However: at the risk of sounding like a total bandwagon hopper, I am a strong proponent for blockchain and its potential to revolutionize advertising. I believe that, if embraced, blockchain will eventually dominate the underlying technologies that power the buying, selling and...

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