Posted on by Lauren Farricker, Marketing & Consumer Insights
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Posted on by Katie Kerr, Marketing & Branding

According to Deloitte, the average consumer spent $1,226 during the 2017 holiday shopping season. With all this cash flowing, it's no surprise that brands are willing to spend top dollar getting in front of these shoppers, with companies like WalMart spending as much as $51 million on holiday ads alone.

Who exactly are brands reaching with...

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Much like the chicken tikka masala leftovers getting cozy next to the expired eggnog and two month old spaghetti sauce (yes, opened spaghetti sauce DOES go bad) in your fridge, it’s time to toss out your ideas on targeting grocery shoppers and start fresh.

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While online shopping is on the rise, it’s not equal across all industries. According to new research from Shopify, retail has struggled to break through, making up only 10% of online sales in 2017. What’s making consumers pause when it comes to online shopping, and how can brands encourage them to spend with confidence online?

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Happy 3rd Prime Day! This year, the event stretches out for an extra day and includes a slew of Amazon owned products like Amazon Fresh and Amazon Now in addition to discounts on Alexa smart speakers and Amazon Echos. How popular is Prime Day among consumers? Will it ever topple Black Friday and Cyber Monday? We turned to the Kiip network to...

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The World Cup is living up to its name. Fans from all over are tuning into the excitement, whether it’s waking up at 5:00am to catch the action live on the TV at a local bar, scanning the latest highlights on their phone while on their commute, or watching updates roll in on the office TV throughout the day. As the competition around the World...

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Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But what are the most common motivators for traveling? We asked our audience using our first-party survey tool to find out.

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Posted on by Brionna Lewis, Digital Marketing Associate

The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.

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