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Kiip and MasterCard are partnering to launch a new app: MasterCard’s Priceless Surprises. Priceless Surprises is MasterCard’s venture into a new category of mobile loyalty. It empowers MasterCard to add excitement to everyday actions, by harnessing Kiip Platform.
Loyalty isn’t one size fits all. It’s not even one device fits all. And chances are, if you’ve been settling for the same mediocre plan since your brand launched, your loyalty program could use a refresher.
Read below for five signs you need a new take on brand engagement.
When it comes to mobile advertising, success is about engagements, not impressions.
Engagements build stronger relationships between brands and consumers. They enable brands to create successful loyalty programs, developers to increase user retention and consumers to have better experiences.
However, the persona of mobile engagements is...
There have been two interesting articles recently about mobile shopping, particularly around the holiday season. The posts had all the usual facts about how mobile is growing, marketers need to build native apps, etc – the things we’ve all heard before. But there was one part of the analysis that jumped out: 84 percent of smartphone shoppers...
Are you ready for something new? Today the team is excited to take the wraps off a new reward product: Kiip Rewarded Video.
Kiip Rewarded Video takes advantage of Kiip’s moments-targeting platform. It enables brand and studio marketers to target achievement moments in apps, and greet consumers with rich media content while appending rewards....
It’s been a productive week at Cannes Lions for Kiip CEO Brian Wong. He rolled out research from the Kiip and IPG Media Lab partnership, introduced mobile’s “age of emotion” and redefined real-time marketing. All between reveling in the South of France, of course.