Kiip is also a highly supportive partner of other industry organizations that share our commitment to ridding the mobile ad ecosystem of fraud. In collaboration with Pixalate, Kiip is working to receive the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal. We've also updated our privacy disclosures and consumer opt-out tools to ensure that they meet with the industry's most stringent requirements for interest-based advertising, as outlined by the Online Interest-Based Advertising Accountability Program, a self-regulation initiative that is part of the BBB (Better Business Bureau).
We believe that voluntary engagement with accountability groups within our industry is important, but we also know that self-regulation must go further on a daily basis. We believe that client education is a part of our job as ad tech vendors, as we strive daily to teach our partners how to identify and discourage suspicious practices and avoid relationships with questionable industry players. It isn’t a good thing to have someone else come in and regulate you for you, who doesn’t understand your space (think: government).
At Kiip, we also get as close as possible to our inventory and buyers. We have direct relationships with all of our publishers and advertisers, and we communicate with them on a regular basis. When we leverage data from another party, we don’t just ask permission. We ensure that party understands what that permission means in terms of how we use their data.
Kiip, Inc. © 2019