Rooted in action, our Fraud Manifesto commits to the following:

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We have zero tolerance for ad fraud among our partners. Any partner found to be engaging in fraudulent industry practices is immediately shut off.

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Pre-Bid: Using fraud detection tools from Kochava and Pixalate, we conduct daily scans of inventory for invalid traffic.

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Post-Bid: We recently integrated with the IAB’s Open Measurement SDK and will be rolling this out across our network over the near future.

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Price triggers and engagement rate triggers will be implemented that alert us to suspicious activity. Those alerts will bring apps to the surface and pause delivery until we've confirmed the activity is genuine

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Fraud Prevention Ecosystem


Kiip is also a highly supportive partner of other industry organizations that share our commitment to ridding the mobile ad ecosystem of fraud. In collaboration with Pixalate, Kiip is working to receive the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal. We've also updated our privacy disclosures and consumer opt-out tools to ensure that they meet with the industry's most stringent requirements for interest-based advertising, as outlined by the Online Interest-Based Advertising Accountability Program, a self-regulation initiative that is part of the BBB (Better Business Bureau).

Proactively certify and clean up your inventory

We believe that voluntary engagement with accountability groups within our industry is important, but we also know that self-regulation must go further on a daily basis. We believe that client education is a part of our job as ad tech vendors, as we strive daily to teach our partners how to identify and discourage suspicious practices and avoid relationships with questionable industry players. It isn’t a good thing to have someone else come in and regulate you for you, who doesn’t understand your space (think: government).

 

Get as close as possible to your buyers and publishers

At Kiip, we also get as close as possible to our inventory and buyers. We have direct relationships with all of our publishers and advertisers, and we communicate with them on a regular basis. When we leverage data from another party, we don’t just ask permission. We ensure that party understands what that permission means in terms of how we use their data.

 

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